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ASAE launches ad campaign to polish associations' image

In a new advertising campaign, the letter “A” stands for Associations. But with the lobbying industry under continuing fire from politicians and the press, ASAE and The Center for Association Leadership want policymakers in Washington to think of much more. Collaboration, expertise and problem solving, for instance. Those are themes of The Power of A, ASAE’s campaign to improve the image of associations, launched April 26. In an interview with CEO Update, ASAE president and CEO John Graham said the campaign is a response to increasing regulation of lobbying, which began with restrictions and reporting requirements included in the Honest Leadership and Open Government Act… Read More