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Associations race to adapt with evolving technology

Several groups have launched new websites recently, placing greater emphasis on images, simplicity ahead of text-heavy content Betts Bonney Pineda Think your association website looks great on your computer? Perhaps the question you should ask is how it looks on an iPhone. A recent survey by the Pew Internet & American Life Project found that one in five cell phone owners did most of their web surfing on their smartphones, and that number is expected to grow. This fact and other changing realities of the Web are prompting many associations to reevaluate and redesign their websites, not wanting to look outdated and out-of-touch. Since the beginning of the… Read More