Groups should pursue authentic connections rather than token strategies, experts say The projections are staggering. By the year 2050, almost one-third (29 percent) of the U.S. population will be Hispanic, more than double the 2005 percentage of 14 percent, according to the Pew Hispanic Center. And for U.S. industry groups, that’s a potentially enormous market for members and for products, if they can successfully tap it. “It’s unquantifiable, how big the opportunity is,” said Glenn Llopis, CEO of the Center for Hispanic Leadership, a Los-Angeles based talent development group that has studied Hispanic consumer behavior. For associations and professional societies looking… Read More