Associations take up Ice Bucket Challenge
- September 5, 2014 |
- Walt Williams
Online meme catches on with several business groups If you ever wanted to see Craig Wolf dump a bucket of water on his head, now is your chance. The CEO of Wine and Spirits Wholesalers of America joined with his staff Aug. 21 to take part in the Ice Bucket Challenge, the social media phenom that has become a fundraising windfall for research into amyotrophic lateral sclerosis, also known as Lou Gehrig's Disease. The idea is to either donate money to the ALS Association or pour a bucket of ice water on your head, but like many who have taken the challenge, WSWA staff decided to do both. "This is a very worthy cause that has touched our industry, and we feel passionate about… Read More