News

Associations find self-regulation nets good PR

IAEE enlists outside PR firm to spread meeting stories

The International Association of Exhibitions and Events partners with Edelman, and tries to avoid ‘breathtaking’ price

Lobbying the public: Groups lean heavily on digital presence

Internet and social media tools have become integral components in many public relations campaigns launched by associations

Branding issues complex in acronym-heavy association world

Industry insiders often cling to names that no longer describe scope of organization; both old and new titles can lack brand awareness

NRF campaign seeks to change attitudes about retail

Associations are revamping websites

Groups looking to add interactivity, value-added services, better usability and targeted advoca