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There's no business like the constantly evolving trade show business

Buyers and sellers, check. Futuristic speakers, check. But your event should be more than a ‘money pile'—it should be an experience

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SWE engineering more engagement with local meetings

Society of Women Engineers reaches out to communities to attract more members, potential members, employers, even middle-schoolers

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Virtual reality could generate real results for some associations

Association of Equipment Manufacturers turns to technology in marketing trade show; science teachers association also looking at VR

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Travel ban could impact association events

Meetings industry groups concerned policy will drive away foreign visitors

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Experiential learning tries to banish boredom from events

Consultants say today's trade show attendees expect interactive, hands-on experiences that help develop their careers and businesses

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