There's no business like the constantly evolving trade show business
Buyers and sellers, check. Futuristic speakers, check. But your event should be more than a ‘money pile'—it should be an experience
Read MoreSWE engineering more engagement with local meetings
Society of Women Engineers reaches out to communities to attract more members, potential members, employers, even middle-schoolers
Read MoreVirtual reality could generate real results for some associations
Association of Equipment Manufacturers turns to technology in marketing trade show; science teachers association also looking at VR
Read MoreTravel ban could impact association events
Meetings industry groups concerned policy will drive away foreign visitors
Read MoreExperiential learning tries to banish boredom from events
Consultants say today's trade show attendees expect interactive, hands-on experiences that help develop their careers and businesses
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