Human interaction key to crafting useful member personas
High-tech tools exist to survey, gather information on members, but experts say creativity is needed that software cannot produce
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India offers opportunity for associations but also poses challenges
Groups with existing footprint say bureaucracy and infrastructure are issues, recommend relying on local expertise to navigate system
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Associations aim for global goals
Foreign strategy must match overall group objectives; concept of ‘membership' varies
Read MoreGroup evaluates how tech has changed member interactions
American Institute of Architects recently completed two-year ‘transformation' that led to overhaul of main website, digital engagement
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Alexa, ask my association how voice technology can help me
American Academy of Orthopaedic Surgeons experimenting with Amazon Echo to provide member services, answer basic question
Read MoreHyper-personalization: Key to retaining, growing members
First in a year-long series on social technology actions that association leaders must implement now in order to thrive later
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