Create a journey map of a member's engagement stages
Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology
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Associations risk becoming Achilles' heel for members
Some groups beef up cybersecurity out of fear that hackers could use them to gain access to information about businesses they represent
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New private exchanges help members shop online for health insurance
More groups are developing or brand online marketplaces for health insurance as a member benefit
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Groups opening doors a little wider
Whether through industry change or rethinking categories, associations broaden bases
Read MoreCEO Councils: How to maximize ROI for your CEOs
Executives share tips for successful CEO-only councils and events
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Associations rely more on alternate funding sources
Nonprofits have rebounded since 2010 but dues have played small part; groups starting to cash in by aiding member business goals
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