News

Survey finds member engagement grows association bottom lines

Some seek nondues revenue outside of affinity programs

From reports to sponsorships, associations pursue various means of making money

Partnerships help grow bottom line

Affinity programs are popular, but groups approach them from different directions

Calendar gives real ‘shelf life' to ABI member engagement

American Bankruptcy Institute's novel way to keep in touch augments social media efforts; ‘members have several different age strata'

Members get specific in quest for ROI

In response, groups move away from generic marketing and toward tailored pitches

Association membership continues rebound, report says

Marketing firm cites another year of growth and recovery from recession; nearly a quarter of associations grew 6 percent or more