CEO DATELINE - Associations release holiday shopping forecasts
CEO DATELINE - Associations release holiday shopping forecasts
- November 16, 2015 |
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Walt Williams
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Cyber Monday isn't so "cyber" anymore, at least according to the International Council of Shopping Centers.
A survey of 1,016 adults found that Cyber Monday is the second most popular day for in-store shopping, behind Black Friday. The online poll was conducted by Opinion Research Corporation on behalf of ICSC.
The ICSC poll is only the latest shopping forecast to be released by an association as the holiday shopping season quickly approaches. The National Retail Federation and National Association of Convenience Stores also have released reports.
More than seven of 10 Americans plan to shop during the extended Thanksgiving holiday, which runs from Thursday, Nov. 26, to Sunday, Nov. 29, this year, according to the ICSC survey. One in three plans to shop in-store on Cyber Monday, which is Nov. 30.
Many families have already started shopping, according to NRF's survey of 7,172 adults. More than 56 respondents said they started shopping for the holiday season by early November.
"Thanksgiving weekend shopping has evolved tremendously over the past few years and can no longer be seen as the ‘start' of the holiday season, though there's no question it's still important to millions of holiday shoppers and retailers of all shapes and sizes," NRF CEO Matthew Shay said.
NRF also found that younger people were more likely to shop early, with 65 percent of 25-34 year olds and 62 percent of 35-44 year olds saying they have already started shopping. Women were also more likely than men to have started early shopping.
Low gas prices will have big impact on holiday shopping, according to NACS. The association's survey of 1,100 shoppers found 96 percent of respondents said they will shop as much if not more as last year. One reason: gas prices are 70 cents per gallon cheaper than this time last year.
"Consumers are optimistic about the economy and lower gas prices are contributing to this optimism," said Jeff Lenard, NACS vice president of strategic industry initiatives.
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