Beers with sexist and offensive labels will no longer be recognized at the Brewers Association's awards ceremonies and cannot use the recognition to advertise their products, the group announced Wednesday.

BA represents smaller, craft breweries. The group maintains a marketing and advertising code for members, and recently the association added the provision that beer advertising should not contain "sexually explicit, lewd, or demeaning" language or graphics that "reasonable adult consumers find inappropriate for consumer products offered to the public."

Members that violate the code with still be able to participate in BA's awards events, but they will not be recognized during the ceremonies, association CEO Bob Pease told industry news site Brewhound.

"If a brewery with an offensive name or label were to win an award, we would not read that name from the stage," Pease said.

Breweries in violation of the code also will not be able to use the awards to advertise their products. The new rules will not apply retroactively to past award winners.

Brewhound noted the industry is littered with past and present examples of sexually explicit beer labels, with "Panty Dropper" and "Thong Remover" among the milder labels. As for how the group will determine what is offensive, an independent commission will review complaints and post findings on the association's website. http://bit.ly/2pxvTRE

MORE CEO DATELINE

• Internet Association meets with FCC head as net neutrality fight heats up
• Science teachers group fires back at anti-global warming mailings
• Candle association wants university to remove research from website
• Over-the-counter hearing aids at center of lobbying battle
• Trucking, motorist groups sound alarm on disappearing rest stops