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The Internet Association, which represents companies like Google, Facebook and Twitter, is arguing that the Federal Election Commission should not require political advertisers to run the same kinds of disclaimers in their online ads as they do for TV spots.
In a comment filing with the FEC, the association says online political video ads should include "a one-click away disclaimer or a disclaimer within the frame of the ad," news site MediaPost reported. https://bit.ly/2xGceYV
Disclaimers are required at the end of TV political ads, but the group argues that is not practical for online ads where users can simply click out of the ad before it ends.
The association is responding to a request for comment from the FEC, which said in March it was considering two new proposals that would apply to ads on digital devices.
The Internet Association also says that since online ads typically are shorter than 30-second TV ads, the disclaimers would take up a larger proportion of the ad time, and that the FEC lacks authority to require such disclaimers for online ads.
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CEO DATELINE — Internet Association files comment on political ad requirements
CEO DATELINE — Internet Association files comment on political ad requirements
Consider joining CEO Update. Membership gives full access to the latest intelligence on association management, career advancement, compensation trends and networking events, as well as hundreds of listings for senior-level association jobs.
Click here for membership details.
The Internet Association, which represents companies like Google, Facebook and Twitter, is arguing that the Federal Election Commission should not require political advertisers to run the same kinds of disclaimers in their online ads as they do for TV spots.
In a comment filing with the FEC, the association says online political video ads should include "a one-click away disclaimer or a disclaimer within the frame of the ad," news site MediaPost reported. https://bit.ly/2xGceYV
Disclaimers are required at the end of TV political ads, but the group argues that is not practical for online ads where users can simply click out of the ad before it ends.
The association is responding to a request for comment from the FEC, which said in March it was considering two new proposals that would apply to ads on digital devices.
The Internet Association also says that since online ads typically are shorter than 30-second TV ads, the disclaimers would take up a larger proportion of the ad time, and that the FEC lacks authority to require such disclaimers for online ads.
MORE CEO DATELINE