The Motion Picture Association of America is dropping "America" from its name to better reflect the global reach of the film industry.

The $76 million-revenue group has rebranded as the Motion Picture Association, a new name "reflecting the global entertainment industry and following other recent changes to equip a more globally aligned organization that can better serve its member companies," the association said in a statement Wednesday.

The name will bring consistency to MPA's international branding as the association previously used different logos in different regions of the world. Now the group will use the same logo across all regions, with regional-specific work being identified in the brand. MPA in the U.S., for example, with be "Motion Picture Association-America."

MPA may be best known to the public for having invented the movie rating system. The group has only six members—the five major U.S. movie studios and, most recently, the streaming video service Netflix. It has long been a powerful lobbying force in Washington, D.C., although that influence has waned in the years since longtime CEO and legendary lobbyist Jack Valenti retired in 2004.

MPA's current CEO Charles Rivkin said in a statement that since the association's founding nearly 100 years ago, movies have expanded to reach every corner of the globe.

"The Motion Picture Association has evolved too, as have the challenges we face—from defending the creative expression of storytellers, to protecting our members' content, to expanding access to international markets," Rivkin said. "This new, unified global brand better reflects today's dynamic content creation industry, the multi-platform distribution models of our companies, and the worldwide audiences we all serve."

MPA noted the rebranding is just the most recent in a series of changes under Rivkin's leadership. The group recently returned to its newly renovated offices in D.C., and earlier this year Rivkin elevated Gail MacKinnon to senior executive vice president of global policy and government affairs, overseeing government affairs functions all over the world.

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