PCIA-The Wireless Infrastructure Association is dropping "PCIA" from its name.

The 67-year-old organization Tuesday announced the change to simply the Wireless Infrastructure Association. PCIA—which was short for the Personal Communications Industry Association—took it most recent name in 1995 when the association advocated on behalf of the personal communications industry. But starting in 2004, the association shifted focus to wireless infrastructure, adding the moniker "the Wireless Infrastructure Association" to its title.

"Our industry has grown beyond its history of representing personal communications," said Jonathan Adelstein, CEO of the now rebranded WIA. "We are now on a mission to enable mobile networks everywhere. Increased spectrum, improved technology and more wireless infrastructure all play a role in meeting the soaring demand for wireless data."

The new name has been approved by WIA's board of directors and made its debut at the association's annual trade show, taking place this week in Dallas. WIA also unveiled a new logo and overhauled its website to reflect the new brand.

"The new name reflects the long-term vision for the association," added Tim House, executive vice president of WIA. "WIA remains the premier professional association for infrastructure owners and operators, wireless carriers, equipment manufacturers, and service providers." http://wia.org

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