PMA rolls out Sesame Street healthy eating campaign The Produce Marketing Association unveiled a new campaign Tuesday with Sesame Street to encourage young children to eat more fruits and vegetables. The "Eat Brighter!" campaign is the culmination of a unique partnership in which Sesame Workshop—the nonprofit that produces Sesame Street—agreed to allow PMA to use its characters for free to promote fresh produce. As a result, Cookie Monster has switched his diet to apples and oranges in promotional material being distributed as part of the campaign. "Diet is the number one cause of mortality and obesity issues in the U.S., and as produce marketers, we have the power to… Read More