CEO DATELINE - Who will win the Super Bowl? Count the chicken wings, says trade group
CEO DATELINE - Who will win the Super Bowl? Count the chicken wings, says trade group
- January 29, 2016 |
- Walt Williams
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If Denver Broncos fans want their team to win Super Bowl 50, then they better start stocking up on chicken wings, according to one trade group.
The National Chicken Council is predicting the Carolina Panthers will walk away with the trophy, given that the team's home city of Charlotte, N.C., purchases more chicken wings than Denver. Four winners out of the last five Super Bowls came from cities that purchased more chicken wings than the losing teams, the association said. The same is true of seven of the teams that won the 10 playoff games in 2016.
"It would be nice to see (Broncos quarterback) Peyton Manning go out with a victory lap like Elway, but the numbers don't lie," said Tom Super, senior vice president communications for the council. "Dick's Sporting Goods made their predictions based on jersey sales, and although they nailed the Wild Card round, they have the Patriots taking home the Lombardi trophy. So if history holds true, hopefully wing sales will prove to be a better ‘scientific method' of predicting the winner. Follow the chicken."
Charlotte residents purchase $1,400 in chicken wings for every $1 million in grocery sales, the council said. Denver residents, by contrast, purchase only $480 in wings for every $1 million in grocery sales.
Americans will eat 1.3 billion chicken wings in the week leading up to the Super Bowl, according to the council. That is four wings for every man, woman and child, or two wingless chickens per person. http://bit.ly/1UveMJE
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