Former GE executive presents a business model fusing ethics and performance goals Imagine an office climate where staff and leadership are rewarded for doing the right thing, where integrity and ethical behavior supersede success at any cost, and staff bonuses are tied to an integrity quotient. Ben W. Heineman Jr., a senior fellow at Harvard University and longtime general counsel for General Electric, argues for such a model as a way for companies to thrive in the current economic climate. In this ethical primer for CEOs, Heineman outlines a roadmap that couples high performance inside companies with high integrity. He buffers his counsel with 18 years of experience… Read More