GAMA sales pitch nets thousands of foreign members
- April 18, 2014 |
- WILLIAM EHART
Individual membership society CEO took show on the road to Asia, convinced insurance giant to adopt U.S.-style training GAMA International CEO Jeff Hughes moved to Hong Kong for more than three months last year. "I basically knocked on the doors of companies from Mumbai to Taiwan to Jakarta and traveled 27,000 miles to introduce GAMA to as many companies as I could," Hughes told CEO Update. Related contentGWU introduces global lobbying degreeA world of ways to profit overseas The result of such efforts by Hughes and his staff is an expected 4,000 new members—the $6 million-revenue group previously had about 7,000 domestic members—and a projected operating profit in… Read More