Ask the right questions, use the right tools, to discern ‘up-at-night' challenges, behaviors; Amazon gift cards are popular reward Related contentMeasuring loyalty Associations are going way beyond traditional satisfaction surveys to create a conversation with members, boosting engagement and retention. At the same time, they're slicing and dicing data to gain more insights on their members and what they say versus what they actually do. Sheri Jacobs, founder of the Avenue M Group, said surveys that ask about behavior and motivation—as well as preferences—give a deeper understanding of different audience segments and what they want and need. "What we found is you can… Read More