Neely, Fabricant dump water on their heads for chairty

American Beverage Association CEO Susan Neely and Natural Products Association CEO Daniel Fabricant are the latest association leaders to take part in the Ice Bucket Challenge, the online meme that involves dumping ice water on your head to raise funding for research into amyotrophic lateral sclerosis, also known as Lou Gehrig's Disease.

In a YouTube video, Neely said she and ABA would donate money to the ALS Association. In doing so, she challenged Peter Cressy, CEO of the Distilled Spirits Council of the United States, and Dawn Sweeney, CEO of the National Restaurant Association.

In his video, Fabricant received assistance from his toddler daughter, Lauren, who dumped tiny buckets of ice water on her father. He challenged his association's executive committee. Lauren has cystic fibrosis and Fabricant also donated to the Cystic Fibrosis Foundation.

Among the CEOs who have already taken the challenge are Craig Wolf of Wine & Spirits Wholesalers of America and Arlene Pietranton of the American Speech-Language-Hearing Association.