Organizers of the International She Shed Show see success. Revenue per net square foot at the fictitious event—used as an illustration by the Center for Exhibition Industry Research—in 2021 was well ahead of other trade shows in the building, construction, home and repair sector, and remained ahead this year.But if they were using CEIR's free Event Performance Analyzer, She Shed Show producers would see trouble brewing: Trend lines would make clear that the show's growth in exhibitors, attendees and revenue since 2021—when events started rebounding from the pandemic—have not kept pace with the sector.The analyzer was introduced few years ago and has been updated and… Read More