After 94 years in operation, the American Spice Trade Association was losing its zest.With a $1 million annual budget, changes in the marketplace had diluted ASTA’s power to represent American and international spice interests in the U.S. ASTA’s members include about 175 companies worldwide, ranging from large spice producers in the U.S., India and Sri Lanka to small supplier companies. Over time, the New York-based industry group shifted its focus from trade to regulatory and legislative issues. Administrative and office expenses were also strangling the group’s limited resources.ASTA credits the decision to relocate to Washington D.C. and hiring an association management… Read More