Jim Cudahy speaks at the Tri-Societies' November meeting in Baltimore. New on board: ACSESS hired association strategist to modernize marketing, boost membershipWhen Jim Cudahy began his role in May as CEO of the Alliance of Crop, Soil and Environmental Science Societies, he held an informal contest among employees to see who could best describe the Alliance to a neighbor or their grandmother."One thing I heard from staff, as I was introduced to them, was that it's not always easy to explain to people where we work—the complexities of there being one umbrella organization, three core societies plus a related foundation," Cudahy said.The submission by Matt Nilsson, managing… Read More