Skip to main content

Marketing group exec shares magazine experience

DALLAS— - Attendees at ASAE’s annual meeting often said interaction with peers was as stimulating as formal educational sessions. In one instance, a comment by Lisa Lockwood, director of development for the Marketing Research Association, during a session on membership, sparked extended conversation with fellow executives afterward. RELATED CONTENT ASAE in Dallas: Execs find ideas, energy at annual meeting New ASAE board chair sees ‘a lot of energy’ in association Job hunting tips and tricks a hit at ASAE annual meeting Lockwood said her group is benefiting from a decision to make its magazine free for members and nonmembers alike. “We had been told through our… Read More