The best ways to communicate value are success stories, targeted messages at audiences
Associations seeking to win over members need to make messages relevant to audience Communicating an association's value proposition to existing and prospective members used to be a fairly straightforward affair, but for Dan Varroney, times have changed.
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Timmons traces arc from young politico to power player
2019 AWARD HONOREE: TRADE ASSOCIATION CEO OF THE YEARCEO of the National Association of Manufacturers has bolstered group's D.C. presence, forged constructive relationship with Trump Timmons
Read MoreCEO DATELINE - CLIA says ships must cancel Cuba stops
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Read MoreCEO DATELINE - Medical associations urge Congress not to legalize human gene patents
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Read MoreCEO DATELINE - ASAE names nominees to board of directors
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Read MoreCEO DATELINE - Report: Exhibitions, events contributed billions to U.S. economy
Want more news? Consider joining CEO Update. Membership gives full access to the latest intelligence on association management, career advancement, compensation trends and networking events, as well as hundreds of listings for senior-level association jobs. Click here for membership details.
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