Related contentFor-profits must give value, too
Read MoreNew revenue comes from rethinking relationships with business partners During a time of relatively stagnant revenue growth for many associations, sponsorships have been a bright spot. That certainly has been the case for the Association of School Business Officials International, a $5 million-revenue group with its headquarters in Reston, Va. Seven years ago, sponsorship revenue only covered the cost of coffee breaks and other small items at the organization's events, according to Assistant Executive Director Sabrina Soto.
Read MoreMany association subsidiaries face increased competition and member expectations Related contentTips on for-profits
Read MoreSometimes serendipity is the key to nondues revenue. NACS—The Association for Convenience & Fuel Retailing began in 1961, sustained like many trade associations by member dues. At that time, convenience stores were not the staple of shoppers' routines that they are today, and the industry was an afterthought in suppliers' minds, said Jeff Lenard, vice president of strategic industry initiatives. To raise the industry profile, the group hosted its first expo in 1973.
Read MoreMany groups are being quoted much higher health premiums but other options may be available; all are faced with uncertainty "Affordable care" is in the eye of the beholder. Paterkiewicz
Read MoreCarol Christison, longtime president and CEO of the International Dairy-Deli-Bakery Association in Madison, Wis., died March 4. Christison joined the $8 million-revenue organization in 1982, replacing retiring International Cheese and Deli Association Executive Director Willard Reese. She had left the American College of Sports Medicine, where she had been an associate director, to avoid relocating her family when the group moved from Madison, Wis. to Indianapolis.
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