Members get specific in quest for ROI
In response, groups move away from generic marketing and toward tailored pitches Stoiber
Read MoreOutreach, love for writing draws CEOs to blogosphere
Association executives who blog say the Web presents a means to connect with members and other people across their profession If you want to know what Doug Pinkham's thinking, check out his blog. The president of the Public Affairs Council has maintained one on his association's website since 2009. It started as a weekly blog, but that proved a bit too much for the busy Pinkham. "The struggle, of course, is just keeping up the pace," he said.
Read MoreCEO DATELINE - The daily roundup of news important to associations - Sept. 19, 2013
U.S. Travel seeks greater investment in customs A new report by the U.S. Travel Association makes the case for greater investment in U.S. Customs and Border Protection, saying travel delays for visitors entering the country have cost the nation 518,000 jobs in the past five years.
Read MoreCEO DATELINE - The daily roundup of news important to associations - Sept. 18, 2013
MBA unveils new brand identity The Mortgage Bankers Association has a new look, complete with a new logo and a new website. The association's new brand identity "is designed to be more streamlined while leveraging the strength and meaning of the association's acronym—MBA," according to the association. The new logo boasts an upper-case "M" and "B" but a lowercase "a," reflecting the group's focus on the mortgage banking industry.
Read MoreCEO DATELINE - The daily roundup of news important to associations - Sept. 17, 2013
Judge rules against farm groups in pollution case The American Farm Bureau Federation said Monday it was "deeply disappointed" after a federal judge ruled that the Environmental Protection Agency acted within its authority when setting new water pollution limits for Chesapeake Bay.
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Association Fly-Ins: Calendar and Resources
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