April 15, 2022
Organizations pursue separate initiatives to strengthen transatlantic ties; partnerships include collaboration on content, trade show.
Selling products and services to nonmembers can boost revenue and ultimately increase membership; serving wider industry pays off.
Associations should strive for overlap between value proposition and affinity products; remember that discounts are commonplace.
Mentorship programs can be effective tools for connecting both Baby Boomers and Gen Xers with future leaders.
Pandemic leads to new emphasis on virtual offerings.
Eight top execs on how the pandemic has, and hasn't, changed their business models.
Early returns show Associations lost more than $1.5 billion in revenue. And that figure is still growing.
