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Want members to trust you with their data? Be transparent

Data ethics discussion at tech conference includes warnings about introducing bias when making recommendations to website usersTransparency is key to assuring members that data collected about them won't be misused, according to two presenters at ASAE's 2020 Technology Exploration Conference. And when that data is put to use, associations need to take steps to eliminate bias in the results.Related contentData is everywhere but associations struggle to put it to use"The question you want to ask yourself: Is anyone going to be negatively affected by how you're using your data?" said Karine Blaufuss, director of business data and intelligence at the American Geophysical… Read More