LinkedIn ‘influencers' find fans online
- March 7, 2014 |
- LORI SHARN BRYANT
Association heads maintain popular blog Stevens Fornelli Every day, hundreds more people choose to follow David Stevens. The CEO of the Mortgage Bankers Association is one of the most popular bloggers in the LinkedIn Influencer program, with (as of March 7) more than 270,000 followers. It's not near the 4 million followers of Virgin Group Founder Richard Branson, but Stevens is the 31st most followed influencer out of about 500. He jumped in when LinkedIn launched the initiative in 2012. "We viewed it as part of an integrated communications strategy for MBA," he said. "I know a lot of our industry is watching this blog." Stevens alternates his posts on industry… Read More