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Algae advocate: It’s good PR being green

Trade group leader suggests turning algae in landmark pool into fuel The recently reopened Lincoln Memorial Reflecting Pool is in need of a good cleaning, but Mary Rosenthal floated another idea: Leave it be. Rosenthal

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Associations sharpen visual identities with updated logos

Changing decades-old designs requires strategic investment process, in time and money; FMI goes high-tech with scannable image. A shopping cart and a barcode have been part of the Food Marketing Institute’s logos since 1977, the year a merger created FMI. Scanning was cutting-edge technology then, and the logo helped identify FMI as a forward-thinking organization.

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Mindful of debate, ASAE races to Summit

Six groups receive awards for contributions to society ASAE recognized accomplishements of six associations at its annual Summit Awards Dinner Oct. 3 in the Great Hall of the National Building Museum. The event was a sellout, with roughly 1,100 association professionals attending, according to ASAE. Organizers tried to move the evening along to allow attendees to watch some of the first presidential debate.

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Museum group axes 'association' to reach broader base

After more than a century as the American Association of Museums, organization attempts to reinvent itself for modern world. “Association” is a term that Ford Bell says no longer fits the mission of the organization he has led since 2007.After more than 100 years as the American Association of Museums, the $10 million-revenue 501(c)(3) changed its name to the American Alliance of Museums in early September—a move that caught some members by surprise.

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One group doesn't look back at Washington, D.C.

Not all associations that have moved this year gravitated toward the seat of government.The $4 million-revenue American Academy of Optometry moved clear out of sight, from Rockville, Md., to Orlando, Fla., in April. The group doesn’t do any lobbying, said 16-year veteran Executive Director Lois Schoenbrun, and was able to afford much more space in Florida (5,700 square feet) than it had in the Washington, D.C., suburbs (3,400 square feet).

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Proximity to lawmakers draws many groups on the move

Heavy business before Congress drives associations to relocate; effort is fraught with challenges but planning, hiring help pay off CEOs are often brought in to take their associations to a new level. But many CEOs this year also have taken their groups to new locations—in most cases, closer to Capitol Hill.

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