Arranging off-site learning experiences and regional-focused programs are ways associations can take advantage of host-city locations The inaugural ASH-a-Palooza event in 2018 was held at Petco Park, home of the San Diego Padres, and featured a blood drop-shaped mascot named Red.
Read MoreFormer API head Jack Gerard tops list of 25 highest-paid association chief executives Trade groups are increasingly turning to incentive pay to reward top-tier CEOs, new reports show. The median combined base and bonus increase for the 25 highest-paid CEOs was 7.1%, according to the latest tax disclosures from 2018 and early 2019. That's up from 6.6% and 5% in the previous two years and represents the highest median increase in seven years.
Read MoreCEO to step down from regulated funds industry association having grown its world reach, communications capabilities Stevens Paul Schott Stevens will retire from $75 million-revenue Investment Company Institute at the end of 2020, stepping down after more than 16 years at the helm of the association representing the regulated funds industry.
Read MoreGroup eschewed online chatbots for live chat and found members had complex questions that an AI couldn't easily answer Like many associations, ASAE wanted to offer visitors to its website a chat function so they could quickly find answers to their questions. But unlike many groups, ASAE turned to people to answer those questions instead of using chatbots.
Read MoreGroups that turn to outside help shouldn't expect person to have all the answers but provide tools to set them on right path Harris, left, and Blalock
Read MoreAssociation replaces trade show with new events meant to directly connect with buyers of winter-related sports gear and experiences Snowsports Industries America sold its long-running trade show in 2017, but the association isn't getting out of the events business. Instead, it is rethinking its audience. SIA recently announced that it had purchased two consumer-focused winter sports shows in Boston and Denver. As a result, the Park City, Utah-based group became the latest association to expand into business-to-consumer events.
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