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Regional director oversees triple merger

California-based group joins with two other associations to form national organization Bradley The Western Home Furnishings Association is about to get a lot bigger. The Roseville, Calif.-based association isn't necessarily increasing in size as much as in scope. The $1 million-revenue group is merging with the National Home Furnishings Association and the Home Furnishings Independents Association to form the North American Home Furnishings Association. Leading the new group will be longtime WHFA Executive Director Sharron Bradley. "It is not anybody taking over or absorbing the other as much as it is a coming together," she told CEO Update.Bradley has led WHFA since… Read More