New logo unify the identities of the association's products and services The National Restaurant Association is nearly 100 years old, but until recently, it had something of an identity crisis in branding—a problem CEO Dawn Sweeney set out to remedy. NRA had a huge menu of different brands for different services and products, Sweeney said. “They looked like they came from 50 places. There was no connectivity at all.” The fix came with a new logo for the association, served up just before the July 4 holiday on its website. Gone is the NRA star. In its place—two sweeping crescents that can symbolize the rim on a cup of coffee, a dish holding a hot meal or a dozen different… Read More