Association CEOs on Twitter find the social media platform a valuable tool for reaching members, but shy away from hot-button topicsTwitter can be an effective platform for CEOs who want to connect with members and get their industry's issues in front of journalists. Still, association executives have different approaches for how they engage with the social media platform, although a common theme is to focus on policy, not politics.That is a lesson Bill Allmond, president of The Adhesive and Sealant Council, acknowledged he learned the hard way during a performance review a few years ago. He received a glowing review from his board, except for one member who had gone back… Read More