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Trade associations play offense to survive the recession

Though the economic recession has led many trade organizations to cut staff and shrink operations, some of the largest groups in Washington have been on the attack, launching aggressive communications campaigns, enhancing their annual events and tirelessly tackling public policy issues. Roger Dow, president of the U.S. Travel Association, a group representing a range of travel businesses, has been on the offensive since late last year, combating what Dow called a “triple whammy” against the travel and meetings industry. First came the downturn in the economy, said Dow, which led corporate controllers to cut staff travel. Next was the “AIG Effect”—the billions of travel… Read More