Treat your meetings like industry assets, not just cash cows
- June 14, 2016 |
- WILLIAM EHART
Shapiro, Slater and Yuska emphasize importance of in-person gatherings, using events as platform to advance industry From left, CEO Update's Mark Graham, Gary Shapiro, CEO of the Consumer Technology Association, Dennis Slater, president of the Association of Equipment Manufacturers and Chuck Yuska, CEO of PMMI. Despite advances in meeting technology, face-to-face events—in addition to their role as revenue generators—are still the best way for associations to advance their industry, panelists said at the CEO Update Live: Events that Drive Business forum. The panel discussion was held Tuesday morning at the Loews Madison Hotel in Washington, D.C., before an audience… Read More