Virtual? Hybrid? Hard pass, say groups intent on in-person
- August 13, 2021 |
- WILLIAM EHART
Car wash and gear manufacturers associations are committed to face-to-face; ‘We would rather not have a show than go virtual'WulfWho needs hybrid?Not gear makers. Not car wash operators.With the surge of COVID's delta variant plunging once-optimistic meeting planners into renewed uncertainty, the message, at least from associations representing those two industries, is that no show is better than a pale digital or even hybrid imitation."I am such a nonbeliever in digital events," International Car Wash Association CEO Eric Wulf told CEO Update, with the group's twice-postponed show coming up in November."I can't even say it loudly enough. I think they're horrible," Wulf… Read More