The American Petroleum Institute was looking for an opportunity to weigh in on discussions about sustainable energy and alternative fuel sources. To get around a negative public perception of the petroleum industry, API created EnergyTomorrow.org, a secondary website for this public outreach effort. Redirecting individuals to an entirely new website may be the most effective and modern way for trade associations to enter a public debate and represent their interests before a new audience. That API addresses the importance of the oil and gas industry and its sustainability under Energy Tomorrow exposes its message to a more diverse group of people. “Consumers aren’t likely… Read More