Association uses grants to help build membership loyalty
- September 18, 2015 |
- Walt Williams
American Association of Anatomists gives members money to work on projects that advance organization's strategic plan Boynes When Shawn Boynes became executive director of the American Association of Anatomists in 2013, one of his most pressing challenges was finding a way to get his members engaged in the association's newly adopted strategic plan. The answer, it turned out, was to appeal to their competitive side. "Because my membership primarily consists of scientists, they know how to seek grant funding," Boynes said. "So I thought, ‘Let's come up with a way to seek funding for these ideas but have them connect to and advance the strategic plan.' " AAA launched… Read More