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Associations can use mobile devices to drive member value

Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology Here is a sobering statistic: On average, cell phone users check them 150 times a day—once every 6.7 minutes. In just 10 years or so we have moved from a world without instant access to information to a mobile-augmented world where we have a tremendous amount of digital power in the palm of our hand. The smartphone is a misnomer; it is much more. Phones function as full-fledged computers. They have become addictive devices that entertain, improve productivity and keep us in a perpetually connected state that is both loved and reviled, depending… Read More