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Associations look to expand tools, influence online

Enhanced web sites, Facebook, Twitter and blogs have become the new conduits for associations that want to reach out to members, build a grassroots following and funnel information easily to lawmakers and the public about their industries. Social media and networking sites are streamlining communications in many organizations, offering new options for groups that want to mobilize and reach-out to constituents quickly. And in many ways, new media technology may soon revamp the way organizations lobby and communicate with constituents, lawmakers and the public. Coordinated fly-ins, Capitol Hill visits and steak dinners at Charlie Palmer’s, may soon take a back seat to more… Read More