Avoiding failure to launch when a new industry emerges
- December 14, 2018 |
- Walt Williams
Associations seeking to be the dominant group for a new business sector must demonstrate value, stake visible claim early on Related content New groups scramble to speak for blockchain "If you build it, he will come," a ghostly voice whispered to Kevin Costner in the 1989 film "Field of Dreams." The same principle holds true for the business world: When a new industry emerges, associations soon follow. In recent years, stakeholders have launched groups to represent a variety of new or emerging industries, such as online lending, commercial drones and legalized marijuana. At least five associations seeking to represent the growing cryptocurrency and related blockchain… Read More