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Beyond BRIC countries, other areas generate interest

RELATED CONTENT CEOs succeed in connecting the dots, around the world The “BRIC” countries—Brazil, Russia, India, China—have been attracting the attention of many associations, given those nation’s enormous populations and developing economies. (Previous CEO Update articles on international activities by associations have focused on China and Latin America.) But there’s more to the world than those four countries, and some groups have been looking beyond BRIC to other emerging markets, smaller in size but still holding potential. One of these is South Africa, a place where William Hudson, CEO of the Global Cold Chain Alliance, sees “lots of opportunities.” “The… Read More