ROI, diplomacy needed when members are public officials
With dues, fees scrutinized, emphasis must be on showing value; deft touch needed when members can't make independent decisions
Read MoreAs energy fortunes drop, associations learn to live with less
Groups representing the once-dominant coal, oil and nuclear power industries have made cuts, reorganized in lean economic times
Read MoreAssociations are taking a new look at value of membership
Traditional model of occasionally raising dues to cover costs ignores the worth of benefits associations provide; most ‘grossly' underpriced
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