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Academic associations join forces in clash over civics lessons

ASLA seeks STEM designation for landscape architecture

Using influencers to sway consumers, boost industry message

Popular figures on Instagram, TikTok, YouTube and other apps promote cleanliness and safety for American Cleaning Institute<

Think digital when crafting association branding strategy

Groups that reevaluated their brands considered online presence as part of overhaul of the message they sought to communicate

Names can be traditional or creative, but should be clear

Experts don't all agree on key words for crafting a new association name, but strong leadership and board buy-in are essential

Small groups weigh in-house, outsourced communications

Staff will have a deeper understanding of members and industry, but outside contractors can offer variety of skills and contacts