How one association deleted the angst from its IT overhaul
New Jersey-based ISPOR says careful planning, board buy-in helped it achieve a mostly painless digital transformation
Read MoreTwitter, Google to restrict targeted political ads on platforms
Online platforms responding to criticism that tech giants, particularly Facebook, are not doing enough to curtail false claims in ads
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Developing a profitable content strategy requires teamwork
Having a clear plan in place for creating content can drastically change what associations produce and how it is marketed
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Increased tech, marketing costs may dent trade show profits
ECEF panelists say organizers need to invest more in events, develop marketing around social causes to appeal to young attendees
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Need promotional video? Consider crowdsourcing to boost clip library
Associations are having success soliciting short videos about profession or industry; some groups run contests with prizes for winners
Read MoreThe best ways to communicate value are success stories, targeted messages at audiences
Associations seeking to win over members need to make messages relevant to audience
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