Knowing your audience is the first step to event success
Associations boost trade show attendance, satisfaction scores by honing in on the fine details of the people at their shows
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Startup contests merge mission, entertainment at meetings
More associations hold live competitions, create startup zones on exhibit floors, to meet members' demands to showcase innovation
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Forum Forward 2.0: More changes planned for June event
Chicago-based group for association executives looks to improve upon successes of first Forum Forward; CEOnly summit returns
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Exec brings women to the table to talk through tough issues
‘Women in Capital Markets' lunches, hosted by Center for Audit Quality, alternate between New York City and Washington, D.C.
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Memorable brand can be strong start for trade show success
Several associations have renamed their conventions in recent years to reflect changes in industry, draw larger audiences
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Educational options for association staff set to expand
Washington, D.C.-area university considers master's degree program catering specifically to professional society, trade group executives
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