Pandemic taking an ax to association revenue, staff and pay
More groups report cutting CEO and staff compensation, laying off or furloughing workers; many trying to ‘live to fight another day'
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Some associations get lifeline from forgivable federal loans
Hard-hit 501(c)(6) groups are excluded again, however, from billions of dollars Congress approved for Paycheck Protection Program
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Groups say consulting can be profitable, but it's a tough business to crack
Some higher education associations see service as a way to satisfy member needs and generate revenue to meet bottom lines
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The Forever Transaction takes membership to next level
Author Robbie Kellman Baxter advises companies and associations on maintaining loyalty of customers while attracting new ones
Read MoreNow is time for groups to give back to members
Despite intense financial pressure, associations need to put members first, money second
Read MoreGroups get to work helping members—and themselves—get pandemic aid
Huge stimulus package has a lot for 501(c)(3) associations, but much less aid for 501(c)(6)s
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