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Gain the most value from member surveys by digging deep

Association executives and marketing consultants share their experiences surveying members and using the results to help set strategy

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Lott wants museums financially stable

AAM CEO says social goods—diversity and inclusion—also can improve bottom line

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McKinley: Optimism, membership performance at highs

Latest Economic Impact on Associations study reveals record lows in reported membership declines, internal optimism trending up

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Preparing members for AI world requires forward thinking

Technology expert provides ‘next practices' for how to help profession or industry adapt to changes coming from artificial intelligence

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Making groups matter, grow by raising bar for success

Can leaders learn how to address challenges to the ways associations have functioned for decades? Four new books try to point the way

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SEGD grows by boosting visibility of its members online

Rebuilding website to help members promote themselves reversed negative trends at Society for Experiential Graphic Design

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